ArcheBooks Publishing       The Archetype of 21st Century Publishing  

 

About ArcheBooks Publishing

 

 


ArcheBooks PublishingArcheBooks Corporate Profile (Download PDF Document)

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Corporate Overview

Publication Model

Management Team

Investors

Editors

 

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CORPORATE OVERVIEW

First of all it's pronounced "Ar'-kah-books" as in "Archetype" or "Architect," not "Archie-books" (for you comic book fans) nor Arch eBooks, nor Arch Books. It's one compound word, not two. "Arche" is the Greek root for the word "First" as in First Editions, i.e. original works.

  • ArcheBooks Publishing IS an independent commercial trade publisher of original Hardcover First Editions (fiction), Hardcover and Trade Paperback, Self-Help, Trade Paperbacks (for limited historical non-fiction), and eBooks. Our Hardcover First Editions are 1st quality, premium, cloth-bound, 6" x 9" page format, with full four-color processed dust-jackets.  Trade Paperbacks are also 6" x 9" page format, Perfect Bound with full color process covers. Our eBooks are digital editions of our titles, downloadable in Adobe Acrobat Reader (PDF) format.
     

  • ArcheBooks Publishing IS a full-service book publisher in every sense of the word.  Our publishing goals are to introduce to the market a conservative number of high-quality original works, typically from 1-4 new titles each month.  We maintain a highly professional and carefully "hand-crafted" approach to the release of each and every new title.  Each book goes through a rigorous formal editorial, revision and production process.  We don't publish any works "as is" from an author.
     

  • ArcheBooks Publishing IS a marketing company as well as a manufacturing company.  That is, our mission isn't merely to cause new titles to "exist," but also to flourish.  ArcheBooks was founded by  Gelinas & Wolf in 2003.  Gelinas & Wolf is a marketing services firm focused on helping young start-up ventures obtain capitalization and develop their go-to-market sales and marketing strategies.  That same aggressive entrepreneurial acumen is applied to introducing new works to the book-buyers and readers of the world.  A thorough tour of this website will provide you with an overview of the many tools we provide our authors to promote their works.
     

  • ArcheBooks Publishing is listed in Literary Marketplace www.literarymarketplace.com (LMP) under US Publishers; is a member of the American Booksellers Association (ABA), and a sponsor of the BookSense Network; and is a member of the Publishers Marketing Association (PMA). Our books are distributed nationally to booksellers by Ingram Books and Baker & Taylor, Internationally by Bertram's in the UK, and  via our own Publisher Direct Distribution Program for the US, Canada, and UK markets. Our books are also sold online via this website, as well as from Amazon.com and BarnesandNoble.com.

 

To truly understand what ArcheBooks is, it's also very important to understand specifically what we are NOT:

  • We are NOT a Vanity Press for unpublished authors.  While we are pleased to be able to debut many of our authors to the world, we never charge our authors FEES of any kind to publish or to market and promote their works.  We pay our authors on a monthly basis for sales of their works, and invest substantially in the marketing and promotion of those works.
     

  • We are NOT an "Author Mill."  Our mission is to promote a growing group of talented authors, all of whom are represented by established Literary Agencies.  We accept no unsolicited nor unagented submissions for publication.  Our goal is to publish new original works of the highest quality, not available anywhere else.

     

Our Hybrid Production Strategy

For a Small, Independent Press to serve a global market, ArcheBooks Publishing employs both traditional high-volume offset printing as well as state-of-the art small-run digital Print-On-Demand printing (both of which are manufacturing methods, not business models).  Offset printing is best suited for the high-demand periods of a book's lifecycle, and digital printing is best suited for low-demand periods, such as initial market introduction for a new author with no preexisting audience base, and later during the book's sunset period to keep it available and in-print long-term. Digital printing is also best suited for online consumer markets and foreign markets, which effectively eliminates the need to stock and manage inventories for those important market segments.

"Hybrid Production" literally means two different manufacturing methodologies working in parallel employed to produce one title -- with identical results with respect to the finished product, same cover, same interior book block, same specifications for everything.  This dual manufacturing approach is responsible for ArcheBooks Publishing enjoying a Return rate far below the appalling industry average of nearly 50%. That, combined with computerized drop-ship logistics from our multiple printer partners in the US and abroad, our own proprietary e-commerce system, this feature-rich website, and a host of other information technology innovations, are precisely why ArcheBooks Publishing has not only survived its first year in business (a noteworthy accomplishment for any start-up venture), but is thriving in a very competitive and mature industry.

Candidly, the one downside to this production and distribution approach is more of a "cultural" issue rather than anything based on facts.  Due to the proliferation of author-exploiting Vanity Presses exclusively employing Print-On-Demand printing technology (due its relatively low set-up costs and no need to invest in large inventories), their poor publication standards--stemming from lack of acquisition quality to lack of professional editing and book design, etc.--have sadly served to malign the production technology instead of the publishers who are the ones responsible for producing poor quality books.  As a consequence, many booksellers have adopted internal policies to shun "POD" printed books across the board, regardless of their quality and the professionalism of their publishers.  Exacerbating this issue is the fact that the major books distributors apparently lack a means to distinguish titles that are printed via more than one method.  Thus, if a book is printed On-Demand at all, that's the way the book is classified in their databases, and thus negatively "tainted."  It is our fervent hope that through proper education, this ignorance held by many in the retail bookseller community will abate over time.

Think about it.  In the final analysis, when either a bookseller or a consumer is holding a finished book in their hands, if that book has been published well and can be sold at a fair market price, what difference does it make which manufacturing technology was used to produce it?


 

Publication Model

All accepted and contracted manuscripts are published in cloth-bound Hardcover First Editions with full-color dust-jacket as well as in digital eBook format (Adobe Acrobat Reader, PDF).  Publication will be inclusive of:

  • Formal Editing and Revision
  • Custom Graphic Design of Cover Art (Click HERE for a dust-jacket example)
  • Galley Proofs for Author Review
  • Issuance and Registration of ISBNs/EANs (separate for Hardcover and eBook)
  • An Email Account on the website for fans to send email to the Authors
  • Website Marketing Package (Index Blurb, Full Description, Large Cover Art, Samples, Downloadable Press Kit, etc.)
  • Inclusion in all outbound Marketing and Promotional programs
    • Special Event Participation (Trade shows, conventions, conferences)
    • Formal Reviews
    • Direct Mailings (USPS, Email)
    • Advertising
    • Editorial/Media Coverage
    • Regular Press Releases
  • For Each Hardcover Title, the Author receives an Author Promotion Kit: (click below to see examples)

Hardcover First Editions will be featured on the ArcheBooks website, which can be purchased via our ArcheBooks Direct service, and are also linked directly to the corresponding purchase page at Amazon.com and BarnesandNoble.com for purchase and shipment.  The Hardcover titles are available to bookstores, libraries, and other retail outlets via Ingram Books' or Baker & Taylor's wholesale databases/catalogues in the USA, or via Bertram's in the UK.  Booksellers can also offer our Hardcover editions in their stores by ordering them directly from ArcheBooks via our Publisher Direct program.

Upon manuscript acceptance a formal contract will be issued for signatures.  All business activity will take place between ArcheBooks and the Author's designated Literary Agent of record, and not with the Author directly.  All royalty payments will be made via Literary Agents only for distribution to their respective Authors.

Royalty payments due the author are fixed at a flat fee of $2.00 per copy sold for small print run Hardcover production and eBooks, with an accelerated royalty schedule for hardcover titles printed in bulk offset print runs of greater than 1,000 copies.  Literary Agent commissions are to be deducted by the Agency as appropriate to your clients from that amount.  Royalty payments will be issued monthly for the previous month's actual reported sales.

No fees of any kind will be charged to the authors or to the Literary Agency.  Author Royalty Advances are per negotiated contract.

For questions regarding ArcheBooks Publishing, please email publisher@archebooks.com.

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Management Team

Robert Gelinas, Publisher and Editor-in-Chief, President and CEO

Mr. Gelinas worked in the high-tech industry, specifically in Networking and Network Security for over twenty (20) years. With an Applied Science Degree in Electronic Systems Technology, he began his career in 1980 as a  network architect for the US Air Force, working his way up from the technical Engineering and Consulting ranks, through many years of successful field sales and marketing positions, ultimately to Executive Management roles, working for: Motorola-Codex, Network Systems Corporation, Storage Technology, CyberSafe, AXENT Technologies, SAIC-Global Integrity, CyberGuard Corporation, and iCrypt, Inc.  

Bob has primarily been a senior sales manager/executive, but has also held the positions of President & CEO, Chief Strategy Officer, and Board of Directors Member. He built four highly successful national and international sales organizations from scratch, and accomplished a successful turn-around of a failing product company. He has worked with multiple start-ups, and been instrumental in helping organizations acquire funding.

Founder of ArcheBooks Publishing, Bob is also a many-times published novelist, primarily in the Mystery-Suspense genre.  Author Bio.

 

Ralph Wolf, COO, and Executive Vice President of Sales & Operations

Co-Founder of ArcheBooks Publishing, Ralph Wolf has extensive experience in marketing, sales and business development spanning over thirty (30) years. He has held various senior management and executive positions in Sales and Marketing, including Principal of his own consulting firm of RTJ & ASSOCIATES, INC. Los Angeles, CA, and VP of Sales & Marketing for CKA Group, Inc./Rollson Industry, Inc. His consulting company has provided marketing services and business development planning services for various Internet start-ups (B2B, ASP and IBSP space) and "E" businesses.

Ralph has successfully managed and implemented both traditional and online marketing campaigns, negotiating a wide variety of Creative Services contracts between online marketers and public relation/advertising firms. He possesses exceptional skills in leveraging emerging trends to produce effective marketing plans and strategies, successfully developing online campaigns, and negotiating and closing numerous sales/business development contracts for fortune 1000 companies.

He has co-created and managed successful advertising campaigns, including print, trade shows and production of custom collateral marketing materials.  He is also an accomplished affiliate/alliance negotiator.  He holds a degree in Business Administration, augmented with numerous additional business and e-commerce courses and seminars from Xerox, Westvaco, Harvard Executive, AMA, PSA and the University of California at Los Angeles (UCLA).

 

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Editors

Vickie DuBois

Vickie is from a business background. She has worked for a major oil company and as an office manager for a firm in the transportation industry.

After her first short story was published by a popular mystery magazine, she began seriously pursuing a writing career. Since then, along with many short fiction pieces and articles, she has published six romance novels, and a seventh is contracted. She has also served as a judge at both Regional and National Romance Writers of America (RWA) Contests.

Her editing career started when she helped a friend, who was a nursing student, organize the information in an important college paper. Afterward, Vickie suddenly had requests from several other college students for help with their work. They were more than willing to pay modest fees to have their papers edited, proofed and printed, and she began a critique service. Since then, she has done freelance editing for several publishers.

Vickie joined the ArcheBooks editorial staff in October 2004.

 

Ross Edwards

Ross Edwards’s writing background has been various and deep, and goes back almost as far as his reading background – he remembers writing his first short story for a show-and-tell exhibit in kindergarten.

Over the years, Ross became more of a reader of fiction than a writer of it, though still penning the occasional story. Both skills became important to his career in 1995, soon after graduating from college with a degree in English. He began working as a freelance editor for aspiring writers on an online message board. He then took this early experience into the corporate world as a proofreader for a local printer, and was soon writing advertising copy for them, as well.

Later corporate work included stints in marketing and public relations at several of the largest companies in the United States, including Encyclopaedia Britannica, Sears, ServiceMaster, and True Value. He has also been copyeditor on more than 100 published manuscripts.

Ross joined the ArcheBooks editorial staff in August 2006.

 

Sandy Lender

Sandy Lender began writing stories as soon as she learned to string words together on the page. As a child, she entertained the folks in her great grandmother’s apartment building in Southern Illinois with tales of squeaky spiders and mice picking berries, and then won contests and awards with short stories and writing projects as she moved through the elementary and high school systems all over the St. Louis area.

It was apparent that a career in journalism was her calling, and she found herself proofreading, editing, and (finally) writing for trade publications after she graduated from Truman State University in Missouri. Now she serves in the publishing and public relations fields during the day and writes fiction at night, keeping house in Southwest Florida where her love of sea turtles and all things related to the ocean waters keeps her imagination growing.

 

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